“Honey, they put sugar in my honey”! Well.. most likely not!

Perhaps the biggest concern of honey consumers is honey getting hard in the bottle/jar:

“I’ve been cheated! This honey is no good!”

“I got some fake honey!”

I’ve written about this before, but the complaint is so prevalent and the belief so ingrained I thought I would revisit it.

First of all (and you may gasp!)… yes! “They [the bees], did put sugar in your honey!”

Honey is sweet because of its high concentrations of the monosaccharides fructose and glucose. It has about the same relative sweetness as sucrose (table sugar). One standard tablespoon (15 mL) of honey provides around 190 kilojoules (46 kilocalories) of food energy. It has attractive chemical properties for baking and a distinctive flavor when used as a sweetener. Most microorganisms cannot grow in honey and sealed honey therefore does not spoil. Samples of honey discovered in archaeological contexts have proven edible even after thousands of years.

So… yes!!! Real honey does contain sugar… fructose and sucrose, but not

How to Decrystallize Honey Safely

Source:https://en.wikipedia.org/wiki/Honey

Pop-up Markets

These are interesting and expanding concept, providing a way for businesses to showcase their products, meet customers face to face, and yes…sell their products.

BeeWise has presented at four (4) events so far in 2022, with mixed but always useful results. Two more are scheduled for the remainder of 2022: Conu’co Market in St Ann) Sunday December 4 and Tarrant Baptist Church on December 20. OK… some business persons complain that they “don’t make anything”. I cant say that, but have certainly been disappointed in sales. For one event, additional costs exceeded additional revenue. Failure? Not really! All have presented an opportunity to learn to reassess, make new contacts, measure customer’s reaction and reevaluate strategy.

Every experience should be used for learning. Maybe your product strategy or other need re-thinking? Whatever the case. its important to balance not just monetary cost & benefits but non-monetary as well!

Think about it! It is a focused and inexpensive (yes… inexpensive) means to test out new products (and soft-launch), increase brand awareness and build customer base. Yes, you nay not have made a profit, but perhaps that should not have been the only objective. Use the opportunity to make contacts… both with customers as well as other business. Keep your eyes and ears open! Business is largely about networking, so build them up.

BeeWise plans to be in the Pop-up Business for a while yet.

Bee Wise!